Case Study
Powertrain Company
www.powertraincompany.comPowertrain Company (PoCo) sells zero-mile (remanufactured) engines and transmissions with an inventory that boasts more than 1,500 engines and 2,700 transmissions. Focused on competitive pricing, superior quality, fast delivery and personalized customer service, PoCo serves a diverse customer base of individuals and small businesses.
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INDUSTRY PAIN POINT —
Manufacturers could only sell engines and transmissions to branded OEM (original equipment manufacturer) dealerships. Those dealerships didn’t purchase the full production capacity of the supplying manufacturers. Manufacturers needed to find buyers to acquire that excess manufacturing capacity.
CONSUMER PAIN POINT —
The only place for an individual to buy a zero-mile engine or transmission was to go to a branded OEM dealership and pay top dollar for both the part and labor.
AUTO MECHANIC PAIN POINT —
Mechanics and shop owners were not able to purchase zero-mile engines and transmissions (remanufactured to original specs). They could only provide rebuilt products (repaired up to the level of failure) to their customers. If they wanted a zero-mile engine, auto mechanics were forced to seek out a branded OEM dealership.
Noteworthy
Within minutes of launch, PoCo call center phones were ringing. Only 45 minutes into being “open for business,” the company captured its first sale.