Case Study

Get Metals

www.getmetals.com

Get Metals is an e-commerce centric company that sells cut-to-size metal products. The company includes a physical service center where ordered metal is cut to specifications provided by the customer on the Get Metals website. Customers can also call a toll-free number to speak with a Get Metals inside salesperson if they prefer to talk to someone over the phone or are looking for custom pricing/discounts on large orders.

Powered By

INDUSTRY PAIN POINT —

Large metals-based distributors don’t have the desire to service smaller orders, nor do they have the marketing savvy to reach individual consumers. Get Metals provides an additional sales opportunity for the industry that is traditionally underserved.

CONSUMER PAIN POINT —

The only way for individuals or small businesses to buy metal was to hope they had a local service center nearby, and then hope said service center had the desired metals in stock. The other option was to modify their needs to match the small inventory of metal products available at local big-box retailers.

Noteworthy

Within minutes of launching, customer leads and questions started flowing in, and within the first 4 hours of the website launch, Get Metals logged its first order.