Case Study

Axe & Kindle

www.axeandkindle.com

The premise of Axe & Kindle is simple: bring nationwide delivery of clean, USDA certified, kiln-dried firewood and cooking wood to private homes, hotels, and restaurants. Working with sustainable-minded wood harvesters and firewood manufacturers, Axe & Kindle can deliver substantial amounts of high-quality firewood to your door at an affordable price.

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INDUSTRY PAIN POINT —

Vendors depend on brokers and seasonal demand. No consistency and DTC pricing.

CONSUMER PAIN POINT —

Large portions of kiln-dried firewood sold nationwide is harvested in Tennessee. Currently, restaurants, hotels, and homeowners rely on big box stores or local delivery guys for sourcing their firewood needs. Kiln-dried wood is certified by the USDA to cross state lines. There is no option for an easy yet dependable e-commerce experience anywhere in the US.

Noteworthy

The NXT system for Axe & Kindle manages multiple vendors based on SKU and automatically routes the order to the appropriate vendor for fulfillment.