Case Study

Every Window

www.everywindow.com

Every Window™ is an e-commerce centric company that sells new and replacement windows. Every Window includes a revolutionary, web-based window builder interface that allows windows to be custom designed for immediate online purchase. In addition to full e-commerce capabilities, customers can also call a toll-free number to speak to an Every Window inside salesperson if they prefer a more personal experience or are seeking discounts on large orders.

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INDUSTRY PAIN POINT —

Large window manufacturers have traditionally sold to big box retailers and through local dealer networks. They are not set up for selling windows to individual buyers or directly to contractors who continually sell and install windows for their clients. Their current systems that handle sales, customer service and logistics would be overrun.

CONSUMER PAIN POINT —

Traditionally, individuals or contractors have been relegated to buying windows at local window dealers at inflated pricing or hope a big-box retailer has the specific type, size and quantity of windows they need. Another common way consumers have purchased windows has been through high-priced, all-in-one providers that sell windows, but only as a bundle that includes installation. This is often such a high price that financing has to be offered.

Noteworthy

New web-based window builder capabilities were constructed for EveryWindow.com that enables customers to design windows based on their desired window model, features, dimensions and quantity of windows needed.